Content Production & Social Media Management Project Presentation
Presented activities:
1
Content development
We will take care of the creative development of content for the social channels of the Vervecci realities.
Creation of creative reels that provide a storytelling, based on a concept shared with the client, that follow the branding lines of each reality.
Content development according to the editorial calendar
Creative video and photo editing
Setting up the typographic and visual identity of the profile
Social media content creation
Graphic design for event presentations or similar
Sketch (with watermark) of a hypothetical video montage for Da Agenta
2
Social Media Channels Management
Social media channel management
Full social media channels management
Publication of all content
Creative copywriting
Community management across each channel (interactions, comments, etc.)
Community growth (followers)
Advertising campaign creation on Meta
Monitoring and analysis
Profile Management
Each social profile will be fully managed, from the general visual layout of the feeds, to the copywriting of each post (in the sense of reels, stories and posts).
Content marketing will be managed for the following channels: Instagram, Facebook, Tik Tok.
High-level creative and social-oriented copywriting will accompany each post, both in terms of description and graphics (photo/reel). Thanks to a high level of copywriting, we will be able to narrate the brand with greater involvement.
We will take care of the content publication, which will consist of posts/reels/stories for Instagram and Facebook, while on Tik Tok we will exclusively publish the videos created for the platforms.
Community
We will take care of all interactions on the platforms, such as comments, messages, invitations to follow on Facebook and more.
We will implement strategies to increase the community and create engagement with the profiles.
Direct requests for bookings or information that are not our competence will be handled directly by your team.
Advertising
We will illustrate the guidelines of dynamic advertising, which consists of activating automatic advertising processes based on the types of users and the actions they have performed.
Creation of dynamic advertising campaigns, audience definition, targeting, look a like audiences and campaign escalation.
Campaigns will also be set up according to remarketing logic, the technology that allows us to replay products seen by a specific user on our website through PPC campaigns.
A three-monthly advertising strategy will be drawn up, with measurement and analysis.
The campaigns are linked to Meta.
3
Video & Photo Shooting
On-site filming for the duration required to create content for the editorial calendar
Production of photos, videos and mini-clips for social media
Photo editing included
We will take care of the video and photo shooting, intended for social media, as needed to follow the outlined editorial plan. Filming will be on location, we may use models or props to be agreed in advance.
During filming it will be possible to create more authentic situations to the character of the brand as well as create more ad hoc storylines.