Pre opening strategy for "Narrare"

Presented activities:

  1. Introduction
  2. Concept 1
  3. Concept 2

1

Introduction

In this pre-opening phase of Narrare Cortina, we aim to express the familiar and welcoming, yet elegant and artistic imagery of the brand, inserted in the precious Ampezzo context, but heir to the irreplaceable tradition of the Roman dolce vita, embodied by the figure of the great director Federico Fellini.

2

Concept 1

Our publications will include two kinds of contents. The first will be retro-flavored photomontages, which will match some of the characters linked to the Roman dolce vita with the breathtaking views of Cortina, in an interesting short circuit that intends to transpose this imagery of affluence, relaxation and lightheartedness to Cortina.

3

Concept 2

The second content, instead referring to the artistic and literary imagery embodied by Narrare already in its name, involves the creation of video-reels in which the fictional character Vivienne Pearl is browsing through some of her favorite readings and finds inside them a vintage postcard with an unmistakable message: 5 December, the opening date of the bistrot. An open invitation to an unmissable appointment in Cortina.